Daniel Chandler's" Notes on the Gaze'', offers us several viewpoints or gazes in which to examine the object or subject of the Gaze.  Dennis O'Rourke in a scene from his documentary Cannibal Tours subjects us to a number of gazes within one frame, through this presentation O'Rourke is asking several question using an anthropology frame work. Who is the cannibal here, the native, the tourist or the filmmaker?  Using Chandler's guidelines on the gaze, I believe that of the three gazes offered the intra-diegetic has the most impact.  Can you tell how this gaze is represented in this scene?

     Margaret Mead was one of the first Anthropologist to utilize photography in her ethnography of the Bali culture.  Although this photograph does not appear to work in an ethnographic sense of  anthropology, it does offer an idea of photography and its usefulness in ethnography that Elizabeth Edwards presented in her essay, Beyond the Boundary: a consideration of the expressive in photography and anthropology; "Photography can communicate about culture, people's lives, experiences and beliefs, not at the level of surface description but as a visual metaphor which bridges that space between the visible and invisible, which communicates not through the realist paradigm but through a lyrical expressiveness".

Using semiological analysis, the meaning of this advertisement is made quite clear for members of the Third World Community. Nike gives your permission to just do it!!